Making Insurance Simple for Every African
Assure exists to bridge the protection gap across Africa. With insurance penetration still below 3% of GDP, more than a billion people remain without the cover they need. We are creating a trusted digital layer that connects people to protection instantly.
570M+
Smartphone Users in Africa
$70B
Annual Market Size
15+
Insurance Partners
4
Countries Active
The Problem
Insurance in Africa remains severely under-penetrated at just 2-3% of GDP versus 7%+ globally, despite high exposure to health crises, accidents, climate shocks, and income volatility.
Distribution is largely offline, pricing is opaque, claims are slow and mistrusted, and consumers cannot easily compare policies. Insurers face high acquisition costs and weak digital channels.
The result is a massive protection gap across the continent.
Our Solution
Assure is a mobile-first insurance aggregation and distribution platform. We bring a simple way to find and manage insurance.
- Compare options from multiple insurers instantly
- Get quick quotes and buy policies on the spot
- Pay in the way that works for you - mobile money, cards, bank transfer
- Track claims from start to finish with full transparency
We bring transparency, trust, and simplicity to a fragmented market.
Why Now?
- Over 570M smartphone users in Africa
- Mobile money transactions exceed $800B annually
- Rapid fintech adoption across Nigeria, Kenya, South Africa, Egypt
- Regulators increasingly supportive of digital financial services
- Growing middle class demanding financial protection products
The infrastructure for digital insurance distribution now exists at scale.
Our Values
These principles guide everything we do at Assure
Trust & Transparency
We believe in complete transparency in pricing, coverage, and claims. No hidden fees, no surprises.
Customer First
Every decision we make puts our customers at the center. Your protection is our priority.
Innovation
We leverage technology to simplify insurance, making it accessible to everyone across Africa.
Inclusivity
Insurance should be for everyone. We design products that serve all Africans, regardless of income level.
Leadership Team
Experienced leaders from fintech, insurance, and technology
Amara Okonkwo
CEO & Co-Founder
Former VP at African Fintech leader, 15+ years in financial services
David Mensah
CTO & Co-Founder
Ex-Google engineer, built payment systems serving 10M+ users
Fatima Hassan
Chief Insurance Officer
20+ years in insurance, former MD at leading African insurer
John Kimani
VP of Product
Product leader from Safaricom M-Pesa, expert in mobile-first solutions
Our Journey
Key milestones in our mission to protect Africa
Assure founded in Lagos, Nigeria
Launched platform with 5 insurance partners
Expanded to Kenya, Ghana, and South Africa
Reached 100,000 active policies, 15+ partners
Get in Touch
Have questions? We would love to hear from you.